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Where Dreams Go To Die


There is a place where dreams go to die. It is located somewhere between procrastination, fear, and sheer laziness. The idea of starting this website was once as daunting as whatever dream you are battling with. Probably more so thanks to my overactive imagination and rather rigorous self-assessment. 😐 The good news is you’ve typed in the URL – – and it worked. Therefore I can confidently say that ‘daunting’ is not ‘damning’ and can clearly be overcome!

Are you on the brink of launching your designer label but you are yet to sketch out your patterns and choose your fabrics? Do you dream of becoming the next Betty Crocker but you aren’t writing down your recipes or even buying gas for your oven? Do you want to become the premium weave distributor of Africa but you haven’t figured out where to even source your hair from or learned what different grades of hair exist? Do you long to simply be fit and healthy with a body that looks excellent in and out of clothes, but you haven’t bought your vitamins, changed your diet or even bothered to learn what exercise routines to do? Do you long to attain a certain degree but you haven’t even put in your applications yet? [Insert any other personal aspiration here]. You are not alone!

We have all deposited ample material into this dream death trap in one way or another; fantasizing but never following through on things. We have all done nothing or simply not done enough when there was something weighing on our minds and hearts. Choosing to lay in our beds and dream about what we should be or what we should do, rather than engaging in how we could potentially go from idea to execution by taking the grueling steps in between. To get to the ‘promised land’ we must face the challenges, and maybe even outright fail a few times before the success sets in.

We have all sat on the sidelines while someone else seemingly effortlessly executes that which we know should have been us! There is a discomfort, a lethargy and a disappointment that arises when someone else out of sheer commitment and perseverance achieves something we know we have locked within us too. We sometimes even wonder – how was it so easy for them to achieve? We talk ourselves out of setting down the same path because we underestimate their hard work and overestimate their natural ability.

Do not feel ashamed if any of the above describes you and do not worry if your proverbial ship has sailed

– your ship hasn’t sailed.

It is still docked at the harbor, hence the dissatisfaction.

There might be some mould on the hull, some dust on the sails and some rust on the anchor, but my darling, your ship has not sailed!

How do I know this? Because I worried that my ship had sailed when I failed to write a children’s book as a child, a teenage book as a teenager, and a young adult book before the age of 25. It was with great self-dissatisfaction and ample frustration that I finally began to tenderly, vigorously, and consistently pound at my keyboard and finally begin to unleash one of the many dreams in my head. As the days went by and the words vacated my head and became real life companions in a Word document I realized one of the most exhilarating things that powered my progress…


The ship could not have set sail –

because I am the Captain of my Vessel

– and so are you!

I’ve come to a few shocking discoveries since then:

You aren’t going to achieve greatness simply by willing it to be.

You aren’t going to succeed seamlessly just because you are in your chosen field.

You aren’t going to achieve good success by incessant prayers for divine intervention – you’re going to have to work for it.

A time will come when you no longer feel up to the task, you must continue to work at it.

Even when you’re over it and you have resigned yourself to just clocking in and out of the 9 to 5 and decided that you will be okay with that, you have to shake of those blues and continue to do what you initially set out to do.

It is upon the continuous strive for a greater purpose, a greater existence, and a realization of your dreams that your empire is built. That existence that is uniquely yours, tailormade to take into account your strengths and passions. It is when you persevere and keep building that you do your future self a favour and free yourself from delayed regret.

There is no time like the present, regardless of how you feel. Don’t wait until next year, next season, next month, or next Monday. Start today. Do something your future self will thank you for today. Pull a drowning dream out of ocean, pull up your anchor, pull yourself up by the proverbial boot straps or Ankara sandals as the case may be, and get to work. Like we’ve already established – your special doesn’t start working until you do. That empire won’t build itself baby.

Zeni St. John

  • Prof Onyia

    Very inspiring and important post. A critical reminder especially as we strive to live in purpose. I will encourage people to print these words of wisdom and place/hang in a strategic location in your homes as a reminder when the challenges come (trust me because it’s not if but when these challenges come) to derail you from your pursuit of excellence and growth .. Thank you Zeni..

    August 10, 2016 at 4:39 pm Reply
  • Joshua Gigin

    Wow, there’s always this energy I get when I read your posts, it’s always inspiring. Thanks zednani keep scribbling and keep motivating us.
    Though I know your site is for ladies, I still find something for me. I’m gona drop a song that my mind has been telling me to, but somehow I haven’t, I’ll drop it today and I’ll keep recording. Thanks for the push.

    August 11, 2016 at 7:10 am Reply
  • Fiyinfoluwa

    This is amazing dear. It reached into the depth of my soul. I’m really encouraged. These words stood out for me: I’d have to work for it. Here is my commitment: I’d start doing something my future self will thank me for….love you Zeni.

    August 17, 2016 at 12:57 pm Reply
  • Sekyen

    Already @ work on mine, I pray it works out just gr8!

    October 4, 2016 at 6:08 pm Reply

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